creAIte

creAIte

In this project we ask the following overarching question:

What are the implications of transformative technologies for value creation, in the broadest sense of the term (including economic and non-economic forms of value), for creators, cultural institutions and audience? 

We call the new technologies ‘transformative’ because they radically change how things are done in the cultural sector across the whole value chain. The latecomers to transformative technologies are our research objects, visual arts and performing arts, as well as the actor in the film industry. 

creAIte covers several areas under the theme of AI's consequences for cultural life and the sector, including questions of copyright, authenticity, creativity in art and cultural expression, the economic sustainability of cultural institutions and practitioners. A common theoretical pivot point is values and value creation.

creAIte aims to fill knowledge gaps by providing a cross-industrial and interdisciplinary study of transformative technologies and value creation in the cultural sector, and the implications they bear for artists, cultural institutions and audience, as well as for cultural policy. The project seeks to identify how the range of values, created and recognized (or ‘valorised’), are likely to change in response to these technologies.

International research collaboration

An international research collaboration is established between BI Norwegian Business School (BI), Copenhagen Business School (CBS), Kristiania University of Applied Sciences (HK), and Centre for Philosophy and AI Research (PAIR) at University of Erlangen/Nürnberg (FAU).