Digitalization in Creative Industry

Norwegian
KLS 3501
7.5 Credits

Introduction

This course takes up the challenges and possibilities for creative industry as a result of digitalization. The use of digital technology has broad consequences with regard to how content is created, diffused and experienced. Digitalisation also creates new possibilities and challenges for financing, communication and marketing in creative industries. In the course, emphasis is put on students developing an understanding of the questions facing creative industries as a result of digitalization. Emphasis is put on students being able to develop an understanding of the main challenges creative industry faces as a result of digitalization and a fundamental understanding of the skills required to use digital tools.

Course content

How to understand digitalization – historically and at present
Data analysis, artificial intelligence, algorithms, and new platforms in creative industries
Digital business structures and business models
Use of social media and digital marketing in creative industries
Data analysis, artificial intelligence, algorithms, and new platforms in a societal perspective
Ethics and privacy

Disclaimer

This is an excerpt from the complete course description for the course. If you are an active student at BI, you can find the complete course descriptions with information on eg. learning goals, learning process, curriculum and exam at portal.bi.no. We reserve the right to make changes to this description.