Strategy 2030

Knowledge that makes a difference.

Our strategic foundation

At BI Norwegian Business School, we are dedicated to delivering education and research that truly makes a difference. With a rich history spanning over eight decades, BI has already left an enduring mark on countless individuals, improved business practices, and shaped our society for the better.

However, we operate in an ever-changing landscape characterised by increased competition, rapid technological advancements, shifting financial frameworks and changing student preferences.

Our Strategy 2030 sets clear goals for how we aim to secure and further develop our position as a world-class international business school, recognised by its Triple Crown accreditation.

BI remains committed to what we regard as our most important societal contribution, which is to offer a broad access to education, empowering individuals irrespective of their backgrounds to transform their lives and careers.

At BI, we say that “we don’t care where you are coming from, only where you’re going”.

To support life-long learning and a student-centric approach, we will continue to offer a diverse portfolio of bachelor’s, master’s, PhD and Executive programmes, with selected offerings available digitally and across multiple campuses.

With our study programmes, we foster a culture for continuous improvement and exceptional student learning experiences. With our research, we commit to excellence, impact and relevance.

As we explore new, relevant, and business-oriented academic disciplines, we continue to push boundaries and innovate, driven by our Nordic values and heritage. Looking ahead, we will consider university accreditation in the Norwegian higher education system.

And at the heart of it all? Some truly remarkable individuals: Our faculty, students, and staff. United by dedication, skill and ambition, we collectively strive to deliver knowledge that creates a tangible difference. That is what our Strategy 2030 is all about.

Our mission

Our research and education contribute to solving society’s greatest challenges. We give businesses the knowledge to succeed and people the opportunity to build meaningful careers.

Our vision

The business school for innovative knowledge and learning – transforming lives, businesses and society.

To truly deliver knowledge that makes a difference, we will strengthen our efforts to provide outstanding learning experiences, guided by the excellence, relevance and impact of our education and research.

Education

We will equip students with the relevant knowledge and skills to build meaningful careers and drive positive change. Our research-based programmes will prepare students to make business decisions using critical and analytical thinking in real-world contexts.

- Strengthen work-life relevance of BI’s programmes and courses through graduate profiles, curriculum innovations and faculty composition
- Increase interaction with practice through business-oriented learning activities, including internships
- Cultivate a responsible mindset by providing our graduates with tools and knowledge to make sustainable and ethically sound business decisions
- Promote excellent teaching practices and provide more effective academic feedback
- Offer differentiated learning paths adapted to diverse student needs, especially at the bachelor’s level
- Use technology to improve student learning and meet various student groups’ expectations of flexibility
- Foster student well-being and belonging through classroom activities and extracurricular activities, in collaboration with the student union
- Embrace diversity and inclusion by empowering students with the knowledge and skills to respect and appreciate different perspectives, cultures and backgrounds
- Develop a global perspective through international learning experiences on campus and student mobility

Research

We will prioritise high-quality research that improves business practices, solves societal challenges, and contributes to the global knowledge base. Our researchers and their work will provide visible, actionable insights that are societally valuable.

- Develop flagship research centres that achieve excellence through top publications and secure self-funding through competitive external grants
- Establish and promote interdisciplinary research centres that partner with businesses to drive innovation and real-world application
- Enhance visibility and recognition of BI’s research through intensified engagement in the public debate, media outlets, research communication and practice-oriented channels
- Strengthen collaboration with business, alumni and policy-makers, reinforcing the practical relevance of our research
- Increase EU and national research grants to strengthen research capacity
- Boost external funding from businesses, foundations, organisations and individuals while upholding academic integrity and independence

Organisational resources

We will optimise the use of our resources – human, financial and technological – while advancing sustainable operations. Our commitment to diversity, equity, inclusion and belonging creates a responsible and attractive workplace.

- Reduce complexity by implementing clear organisational structures, unified processes, defined roles, and coherent incentive systems
- Improve operational efficiency by refining programme portfolios and increasing cost-efficiency across all parts of BI
- Support strategic innovation by developing capabilities for systematic experimentation and dynamic adoption of new technology
- Strengthen BI’s digital infrastructure by developing a modular digital architecture and securing access to and use of data
- Develop a balanced faculty composition and allocation aligned with BI’s strategic ambitions, guiding faculty recruitment, development and management
- Ensure efficient and professional administrative services by defining the appropriate level of support and services, and adapting staff resources accordingly
- Strengthen leadership capacity and organisational culture to promote commitment to and engagement for BI’s overall success
- Promote diversity and inclusion by ensuring a work environment that values different perspectives, constructive dialogue and employee well-being

CORE

Our CORE values reflect the foundation of BI's success over the past eight decades.

Everything that makes us think about the school as "Our BI".

These principles – curiosity, openness, responsibility, and engagement – are at the heart of who we are and will continue to guide our growth and commitment to our students, employees and stakeholders.

- We have a drive for learning, continuous improvement and exploring new ideas with a forward-thinking mindset.
- We are curious about our colleagues, their ideas, and opinions.
- We challenge assumptions, embrace complex issues, and actively seek different perspectives using constructive dialogue.
- We embrace transparency, believing that open processes lead to better decisions.
- We share experiences, knowledge, and ideas with our colleagues.
- We believe in collaboration and broader access to knowledge both in research and education.
- We actively listen to feedback and input from students, colleagues, and stakeholders.
- We want our research and education to make a positive impact in society.
- We act with integrity, respect, and ethical awareness.
- We take responsibility for our choices and their consequences.
- We celebrate our successes, but we also learn from our mistakes.
- We go the extra mile.
- We are committed to excellence and dedicated to the success of our students.
- We foster a supportive, inclusive and collegial work environment.
- We are decisive, dedicated to our societal mission, and genuinely interested in making a difference.

Strategy 2030

Our strategic foundation

Our mission

Our vision

Education

Attractive & responsible graduates

Outstanding learning experiences

Diverse & inclusive student environment

Research

Research excellence

Relevance & impact

Funding

Organisational resources

Financial sustainability

Digital readiness

Faculty & staff development

Culture & leadership

CORE

C - Curious

O - Open

R - Responsible

E - Engaged